JamJam Marketing asked me to film, edit and
animate content for the Adidas Speedfactory
campaign.
Adidas Speedfactory is a shoe development concept where local designers are invited to design their own shoe. Four local designers from Four different cities (16 designers total) are invited to the Adidas HQ in Germany to work on a shoe design which will represent their city. The first event was on the 28th of March 2019, with designers from Berlin.
Adidas Speedfactory is a shoe development concept where local designers are invited to design their own shoe. Four local designers from Four different cities (16 designers total) are invited to the Adidas HQ in Germany to work on a shoe design which will represent their city. The first event was on the 28th of March 2019, with designers from Berlin.
The first video was a small teaser which showed a little bit of the factory process, and gave a short introduction of the designers and what was about to happen.
The second video explained the concept and also showed the designers working on their design. They also explain their thoughts about the Speedfactory project.
The third video was the reveal of the winning shoe design. Congratulations to Jasmin Sehra for winning with her design!
Client: Adidas + Foot Locker
Production Company: JamJam Marketing
Camera & Edit: Fabian Bosman
Motion Graphics: Fabian Bosman